A flagship hotel for the brand in Dubai, the new W Dubai – Sheikh Zayed Road will provide a cutting-edge lifestyle experience, comprising 355 luxurious guest rooms including 60 suites, six ‘WOW Suites’ and one ‘Extreme WOW Suite’ – the first of its kind in the world. The 27-storey hotel will offer eight contemporary dining venues, W Lounge (W’s take on the traditional lobby), WET pool deck, SWEAT fitness centre, a signature spa and stylish meeting and event spaces.