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Saturday, August 13, 2022

The epitome of LUXURY

by Joanna Andrews

When you think of luxury cars, you think of Bentley. Al Habtoor Motors, the world’s number one supplier of Bentley vehicles, has recently opened the world’s first – and largest – Bentley iconic showroom in Dubai. Joanna Andrews takes you inside the luxury showroom on Sheikh Zayed Road.

The customer experience is like no other. As you pull into the contemporary building you are greeted by a welcoming valet service. Step inside and the smell of coffee from the Bentley Café mingles with the smell of rich leather.

Destined to become one of the most iconic buildings on Sheikh Zayed Road, the state of the art showroom consists of six floors; three stories for model display as well as three basement floors for parking. There is also a roof garden, a Bentley merchandise boutique, a VIP Majlis, a specialised customer handover area and Mulliner Room for bespoke commissioning.

With three floors of display area, Bentley Emirates showcases the full range of Bentley cars from the brand’s four model lines, Continental, Flying Spur, Mulsanne and the new Bentayga.

The flagship showroom is the result of a 100 million Dirham investment from Al Habtoor Motors, Bentley’s exclusive retail partner in the UAE. Measuring 75,000 square feet, it is Bentley’s largest standalone dealership in the world and is set to revolutionise customer service in the world of luxury motoring.

At the opening of the showroom, Karl Hamer, Managing Director of Al Habtoor Motors said, “We are all so proud of the opening of our new flagship showroom on Sheikh Zayed Road. With its iconic design it will truly put a mark on the Dubai skyline where all our current and future customers can indulge in an extraordinary 5-star experience.”

The iconic showroom was designed, to go beyond any previous luxury automotive experience, as well as featuring one of the world’s most advanced luminary façades. Comprising 160,000 LED lights the façade is able to display a full spectrum of colours including all of the standard colours on Bentley’s vehicle pallete as well as projecting the visuals of all of Bentley’s iconic bespoke veneers. The façade is capable of streaming HD quality video as well as an unlimited range of graphics and luminary spectacles.

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