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Sunday, July 14, 2024

Al Habtoor Motors awarded franchise of Fuso in Saudi Arabia: First foray in the Kingdom

by The Media Office

Al Habtoor Motors (AHM) has been awarded the franchise for Fuso Trucks and Bus Corporation (MFTBC) in the Kingdom of Saudi Arabia. It marks the dealer’s first foray into the automotive industry in Saudi Arabia.

The deal was officially sealed by Sultan Al Habtoor, President of AHM and Marc Llistosella, Head of Daimler Trucks Asia (DTA) and President & CEO of MFTBC in October 2015.

Ahmed K Al Habtoor, CEO of AHM, said, “To us Saudi Arabia poises a great challenge in terms of being a very large and significant market. Our 35 years of experience in the UAE is our solid foundation to now move ahead. We are confident that we will in time achieve the same levels of success and customer satisfaction, which we have achieved in the UAE.”

With the new appointment, Al Habtoor Motors ventures into the region’s largest automotive market with one of the leading brands in the UAE. The commercial vehicles have over the years proven their mantle as true workhorses and are an integral part of most businesses. “With the appointment of Al Habtoor Motors as a business partner in the Kingdom of Saudi Arabia, we are looking to dramatically drive growth of the Fuso brand in what is currently our second biggest market in the Middle East. We have big expectations of this partnership”, said Roland Schneider, CEO of Daimler Commercial Vehicle’s newly established Regional Centre for the MENA region.

Karl Hamer, Managing Director said, “Al Habtoor Motors focused on building a strong presence in the UAE. Now we’re shifting our focus from being a key local player to a regional player. We are looking to extend our business frontiers, at this juncture. Al Habtoor Motors attributes its growth to its entire workforce that has constantly and diligently strived to rise above all challenges to work as a team with passion and dedication, in the process setting new benchmarks for us to grow and thrive.”

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