The Al Habtoor Group announced plans to build the world’s first ever fashion hotel in Dubai, on May 20, 2011. The announcement was made by Fashion TV, with which the group will collaborate for the venture, at the Cannes Film Festival.
Michel Adam, President of the Fashion TV global network, signed an agreement with Mohammed Al Habtoor, the Vice Chairman and CEO of the Al Habtoor Group, at the ‘Most Liked Model Awards’ ceremony, at the Majestic Hotel in Cannes.
“For years, we have wanted to create the ultimate fashion-themed hotel, aimed at providing Fashion TV viewers, models and businessmen and women with a memorable fashion experience,” said Michel Adam, President of Fashion TV.
“It’s a great pleasure to sign an agreement with Mohammed Al Habtoor, to share this vision and make this fantastic, global project a reality. Hotel experiences will no longer be the same. It’s an exceptional project and one which is likely to have a massive impact on Dubai, making it the future fashion capital of the world. The city will certainly never be the same again.”
The fashion hotel, which will be a unique five-star establishment, looks set to dazzle not only the fashion world but also the non-fashion world too. Located in the heart of Dubai, it will be owned and operated by the Al Habtoor Group.
A total of 30-storeys in height, the hotel will have a spectacular exterior, displaying a projection, using the world’s largest 100 metre LED screen and broadcasting the latest Fashion TV highlights, around the clock. Its 200 rooms will be equipped with a sophisticated climate control system, as well as unusual lighting and audio-visual technology. Guests will have access to Fashion TV’s 30 channels, as well as the biggest Fashion DVD library in the world, with 50,000 DVDs on the history of fashion.
With a wide variety of restaurants, bars, lounges, nightclubs, spas and cinemas, as well as fashion-themed rooms the ‘Fashion Hotel’ promises to become the number one destination for fashion and beauty in the region.
In fact it could be the first of many. The Al Habtoor Group and Fashion TV plan to make it the first of a chain of Fashion Hotels, located in key fashion destinations around the world, each offering sophisticated accommodation in an elegant setting and providing the very best of services.
The hotels are likely to appeal, not only to the ever growing global fashion community, but to sophisticated urban professionals and tourists. They will also be designed to cater for large-scale fashion industry and promotional events, as well as fashion shows, VIP parties and photo and movie shoots. They will be an ideal location in which to hold celebrity interviews, as well as a host of other social engagements.